Speed up and learn faster than anyone else to win

Validate your riskiest assumptions

The single most important factor in product development is that you are building the right product. And the best way to figure out if you are building the right product is to test your riskiest assumptions first.

We strip the product to its bare minimum and build nothing else than what we need to learn. It's called a minimum viable product (MVP), but essentially it doesn't even have to be a product.

"The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time."

Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continous Innovation to Create Radically Successful Businesses, Crown Business, 2011.

Our approach is highly inspired by the likes of Eric Ries, entrepreneur and author of The Lean Startup and Reid Hoffman, entrepreneur and co-founder of LinkedIn. We build and test products way before it's comfortable – as Reid says if you aren’t embarrassed by the first version of your product, you launched too late.

Our lean approach to product development rely on quick user feedback, rapid development cycles and a less risky way to product/market fit. If you have a product that is not yet on the market, we help you take it to market with success.



Get to market fast and lower development costs with minimum viable products and better user feedback.

Avoid long and costly development cycles by building a minimum viable product. The lean approach test assumptions to decide whether to pivot or continue the product development. It's the shortest path from prototype to a real product.

What can you expect?

  • Learn why speed beats quality – every time
    We prefer speed over quality to avoid spending time building the perfect product no one wants to use anyway.
  • Tangible tools for product/market fit
    We introduce you to tools that get you to product/market fit before making the product roadmap.
  • Build solutions your customers love
    We release fast, we listen to customers and we build exactly the products they love and want to use every day.

How does it work?

  • We handle, manage or support the development
    We put together a team to build your products or we support your existing team with sparing and guidance.
  • We fast forward your development process
    We use a strict development flow optimized for learning to test our riskiest assumptions first and avoid guesswork.
  • We handover both learnings and product
    Because learnings are structured we develop more than just a product – we also develop a ton of new knowledge.

Who is this relevant for?

  • Organisations without development teams
    But with great new business ideas that need to be brought to market the entrepreneurial way.
  • Innovation-aware organisations
    Organisations in search of insipration and new perspectives on their product development strategy.
  • Those in need of extra manpower
    Realizing new business ideas without the uncertainty of hiring a completely new internal development team.

What are the outcomes?

  • Increased "market ready" approval stamps
    Spend more time on the ideas that actually meet a market demand and less on the those that are destined to fail.
  • Stronger customer relationships
    By increasing the feedback cycles, customers will feel more appreciated thus strengthening the relationships.
  • Huge customer learning and insight boost
    You will learn more about the customers than ever before – highly beneficial for your continous success and growth.
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